I’ve been listening for two years now, and every time I finish an episode, I’ve learned something that can help me with my small business.
The word testimonial conjures up images of customers’ quotes that we often see in marketing copies. Quotes were among the first testimonials and one of the easiest to acquire, regardless of industry. Quotes, which first appeared in newspapers, are now common on official websites, homepages, and other advertising pages.
These short stories are incredibly powerful, credible, and effective. Especially when you include the customer’s name, company, and image. Quotes inspire trust in visitors that the acquisition they are considering is the right one. They are simple to obtain, but they are also simple to build. Companies are aware of this, and that is why they include good images in their testimonials.